Privacy Policy.

Who we are

E Studio Personal Training is a private strength training studio located at 621 Humboldt Street, Santa Rosa, CA 95404. Phone (707) 542-8900. Email workout@estudio.us. We own and operate this website. When we say "we," "us," or "our" in this policy, we mean E Studio Personal Training.

What information we collect

We only collect what we actually need to do our job.

• Information you give us directly when you fill out the free-trial form, the contact form, or email us: your name, email address, phone number, and anything else you type into a message field.
• Basic technical information your browser sends automatically when you visit any website: your IP address, the type of device and browser you are using, the pages you visit on our site, and the site that referred you to ours. We use this in aggregate to understand which pages are useful and to catch obvious spam.
• Analytics data collected by two tools:
  • Umami (self-hosted by our web team, not Google, not Facebook, cookie-free): aggregate page views, referrer, screen size, country. No personal identifiers.
  • Google Analytics 4: standard Google measurement including anonymized IP, device, and pages visited. Google Analytics sets cookies. You can opt out at any time using the "Cookie preferences" link in the footer.

What we do with it

• Reach out to schedule a free trial when you request one.
• Answer your questions when you email or fill out the contact form.
• Understand which pages of our site are helpful so we can improve them.
• Prevent spam and abuse of our contact form.

We do not sell your personal information. We do not share it with data brokers. We do not use it for advertising.

Who we share it with

We share the minimum necessary information with three categories of service providers, each of which is bound by their own privacy policy:

• Willhite Strategy Group, our website and SEO partner, which operates this site and its contact-form infrastructure on our behalf.
• Resend, our email delivery service, which sends the automatic reply you receive after submitting a form.
• Google (via Google Analytics 4), if you have not opted out of analytics cookies.

We do not share your information with anyone else, except when required by law.

How long we keep it

We keep contact-form submissions and free-trial requests for as long as we might reasonably need to follow up, typically two years, and then delete them. Aggregate analytics is retained for up to 26 months, which is Google's default and Umami's default.

Your rights under California law (CCPA and CPRA)

If you are a California resident, the California Consumer Privacy Act and California Privacy Rights Act give you the following rights:

• The right to know what personal information we have collected about you and how we use it. Email workout@estudio.us and we will respond within 45 days.
• The right to delete personal information we have collected from you. Email us the same address; we will confirm your identity and process the request within 45 days.
• The right to correct inaccurate personal information. Same process.
• The right to opt out of the sale or sharing of your personal information. We do not sell your information, but if you want to opt out anyway, use the Do Not Sell or Share My Personal Information link.
• The right not to be discriminated against for exercising any of these rights. We will not charge you a different price, refuse service, or otherwise penalize you.

We honor Global Privacy Control signals sent by browsers. If your browser sends a GPC signal, we treat it as an opt-out request automatically.

Cookies

Two types of cookies may be set on this site:

• Strictly necessary cookies — used only to remember your form submission and cookie preferences. Cannot be disabled without breaking site functionality.
• Analytics cookies — set by Google Analytics 4 only if you accept in the cookie banner. Not set otherwise.

You can change your cookie preferences at any time by clicking "Cookie preferences" in the footer.

Children

Our website is intended for adults. We do not knowingly collect personal information from children under 13. If we learn that we have, we will delete it.

Changes to this policy

If we update this policy, we will change the "Last updated" date at the top. Material changes will be highlighted at the top of the page for 30 days.

How to reach us about privacy

Email workout@estudio.us with "Privacy" in the subject line, or call (707) 542-8900. If you are exercising a CCPA/CPRA right, mention that in the subject so we route your message correctly.